Raising the Bar: An Internet Marketing Blog for Lawyers.

Blogging on Law Firm, Professionals and Business Web Design

Category Archives: Branding

Peter BoydPaperStreet Site Wins First Place for Web Design at the Legal Marketing Association Southeast Regional Conference

In October the Southeastern Chapter of the Legal Marketing Association (LMASE) awarded KelleyKronenberg.com – a custom PaperStreet design – a first place Your Honor Award during the 2014 regional conference in Nashville. The Legal Marketing Association is a not-for-profit professional…

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AllisonWebinar: Sharing Videos for Your Law Firm Website

YouTube has an audience you just can’t ignore – more than 1 billion unique viewers every month. Becoming a part of the video world sounds scarier than it is. In this month’s webinar you will learn the basics of video…

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Peter BoydWhen is a Multi-Site Strategy a Good Idea for Law Firms?

Our last post on this subject was in 2007, so I figured we should update our advice.  The good news is our advice basically remains the same: Pick one website and make it your best. If you still feel the…

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AllisonTypes of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…

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