Raising the Bar: An Internet Marketing Blog for Lawyers.

Blogging on Law Firm, Professionals and Business Web Design

Category Archives: Branding

AllisonWebinar: Sharing Videos for Your Law Firm Website

YouTube has an audience you just can’t ignore – more than 1 billion unique viewers every month. Becoming a part of the video world sounds scarier than it is. In this month’s webinar you will learn the basics of video…

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Peter BoydWhen is a Multi-Site Strategy a Good Idea for Law Firms?

Our last post on this subject was in 2007, so I figured we should update our advice.  The good news is our advice basically remains the same: Pick one website and make it your best. If you still feel the…

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AllisonTypes of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…

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AllisonBranding Basics: Points to Consider Before You Jump In

There are basic branding principles: Don’t make a product for everyone.  Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…

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