Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Branding

AllisonLogo Basics: From Design and Development to Implementation

Your logo is a very important component of your brand, arguably the most important part. At PaperStreet we offer logo design services because we believe it is paramount to the overall branding goals of any law firm, or company for…

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Chelsea RyanMailChimp Troubles? Never Fear! Our Tutorial is Here

If you are a newsletter client of PaperStreet, you are probably familiar with the term MailChimp.  For those who are not … no, unfortunately it is not a little chimp that delivers mail.  MailChimp is a third party service we…

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JenTwitter for Professionals – How to get the most of 140 characters

What should lawyers and professionals be tweeting? As I was preparing to write this article, my weekly LinkedIn newsletter landed in my inbox.  It included an article on 11 Professionals to Follow on Twitter. If these professionals were worth following,…

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ElyssaCustom Photography – How to Get the Best Photos for Your Law Firm Website

When custom photography is used right on a website, it can make a momentous difference in user perception, emotional connection, and overall impressiveness. Imagine the clouds part, there’s a majestic light beam shining right on the computer screen, and lady…

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ElyssaThe Latest and Greatest in Creative Web Site Functionality: Top 5 Demos to Get Inspired By

I don’t know about you, but the latest CSS technology is blowing us away each day here at PaperStreet. Flash is a thing of the past and no one is looking back. The new animation and transition effects that are…

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