Raising the Bar: An Internet Marketing Blog for Lawyers.

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Category Archives: Branding

AllisonTypes of People & Brands: How They Apply to Your Marketing Plan

Last week PaperStreet shared some points that we consider when we begin a new branding project, including positioning, differentiating, and your offer to the market. Continuing that conversation, below you will find some information that is helpful to review when…

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AllisonBranding Basics: Points to Consider Before You Jump In

There are basic branding principles: Don’t make a product for everyone.  Define your market. Tell a story to your audience. The story should make the product/service better. Every interaction is important. This includes your website, daily phone calls, meetings (both…

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AllisonLogo Basics: From Design and Development to Implementation

Your logo is a very important component of your brand, arguably the most important part. At PaperStreet we offer logo design services because we believe it is paramount to the overall branding goals of any law firm, or company for…

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Chelsea RyanMailChimp Troubles? Never Fear! Our Tutorial is Here

If you are a newsletter client of PaperStreet, you are probably familiar with the term MailChimp.  For those who are not … no, unfortunately it is not a little chimp that delivers mail.  MailChimp is a third party service we…

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JenTwitter for Professionals – How to get the most of 140 characters

What should lawyers and professionals be tweeting? As I was preparing to write this article, my weekly LinkedIn newsletter landed in my inbox.  It included an article on 11 Professionals to Follow on Twitter. If these professionals were worth following,…

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