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	<title>PaperStreet &#187; Peter Boyd</title>
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	<link>http://www.paperstreet.com/blog</link>
	<description>Law Firm Internet Marketing Blog, Web Design Articles</description>
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		<title>Designer Needed in Sunny South Florida</title>
		<link>http://www.paperstreet.com/blog/4152</link>
		<comments>http://www.paperstreet.com/blog/4152#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:00:55 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[in-house]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4152</guid>
		<description><![CDATA[PaperStreet is looking to add a Designer to our Creative Team! We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11&#8230;]]></description>
			<content:encoded><![CDATA[<p>PaperStreet is looking to add a <strong><span style="text-decoration: underline;">Designer</span></strong> to our Creative Team!</p>
<p>We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11 years!</p>
<p>We did it working 35 hour weeks, with no overtime, and actual vacations.  We did it in the comfort of sunny Florida, about 5 minutes away from the beach (its 78 degrees right now in February), and free time to enjoy everything in South Florida.</p>
<p>We are looking for someone who is talented, fun and passionate about the web.</p>
<p><em><span style="text-decoration: underline;">What We Need in a Designer:</span></em></p>
<ul>
<li>Talent.  Talent. Talent.  Show us your Design Portfolio, we want to be wowed.</li>
<li>Work with our Creative Director to develop exceptional web designs and collateral.</li>
<li>Ability to work on multiple projects, manages time deadlines, and prioritizes tasks accordingly.</li>
<li>Communicate and collaborate on ideas with our team and clients.</li>
<li>Keep up to date on cutting edge technology/trends and its impact on design.</li>
</ul>
<p><em><span style="text-decoration: underline;">Minimum Requirements:</span></em></p>
<ul>
<li>A Kick-Butt Portfolio.</li>
<li>2+ years experience in relevant fields with exceptional web design and/or print portfolio.</li>
<li>Excellent knowledge with Adobe Photoshop, Illustrator, InDesign and other design programs.</li>
<li>Relevant education and training in design field with solid typography and graphic design skills.</li>
<li>Must be team oriented, but self-motivated.</li>
<li>Must be onsite, or willing to relocate, to Fort Lauderdale, Florida.</li>
</ul>
<p><em><span style="text-decoration: underline;">Here&#8217;s what&#8217;s in it for you:</span></em></p>
<p>A real work-life balance (35 hour work week); 2 weeks of vacation to start; competitive compensation package, including <em>free</em> medical benefits; a cubicle-free work environment in our open office space; a fun, work-hard/play hard atmosphere (we throw around movie-quotes a lot).</p>
<p>So, come on, if you fit the bill, make an impact on a growing firm.  To apply please do the following only:</p>
<ol>
<li>Send an email to careers [at] paperstreet.com</li>
<li>The Subject must be:  Designer – Fill In Your Name</li>
<li>Attach a PDF Resume</li>
<li>Include a short paragraph about you in the email.  Be witty, be professional, but be you.</li>
<li>Include a link to your top three designs.</li>
<li>Include a link in the email to your full online portfolio.</li>
</ol>
<p>Salary will be in the $40,000 to $50,000 level depending on experience.<br />
Thanks for applying and sorry, no phone calls please.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Freelance Designer Needed. Do you have the Skills?</title>
		<link>http://www.paperstreet.com/blog/4150</link>
		<comments>http://www.paperstreet.com/blog/4150#comments</comments>
		<pubDate>Mon, 06 Feb 2012 19:58:31 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[freelance designer]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4150</guid>
		<description><![CDATA[PaperStreet is looking to add Freelance Designers to our Creative Team! We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11&#8230;]]></description>
			<content:encoded><![CDATA[<p>PaperStreet is looking to add Freelance Designers to our Creative Team!</p>
<p>We are a leading web design firm in Florida, passionate about both our work and our play.   We have designed more than 700 custom sites in the past 11 years!</p>
<p>We are looking for someone who is talented, fun and passionate about the web.</p>
<p><em><span style="text-decoration: underline;">What We Need in a Designer:</span></em></p>
<ul>
<li>Talent.  Talent. Talent.  Show us your Design Portfolio, we want to be wowed.</li>
<li>Work with our Creative Director to develop exceptional web designs and collateral.</li>
<li>Ability to nail deadlines and budgets.</li>
<li>Communicate and collaborate on ideas with our team and clients.</li>
<li>Keep up to date on cutting edge technology/trends and its impact on design.</li>
</ul>
<p><em><span style="text-decoration: underline;">Minimum Requirements:</span></em></p>
<ul>
<li>A Kick-Butt Portfolio.</li>
<li>2+ years experience in relevant fields with exceptional web design and/or print portfolio.</li>
<li>Excellent knowledge with Adobe Photoshop, Illustrator, InDesign and other design programs.</li>
<li>Relevant education and training in design field with solid typography and graphic design skills.</li>
<li>Must be team oriented, but self-motivated.</li>
<li>Can work from anywhere, so long as you have email, phone and a webcam.</li>
</ul>
<p><em><span style="text-decoration: underline;">Here&#8217;s what&#8217;s in it for you:</span></em></p>
<p>Great projects.  Great pay.  Ability to advance to a full-time employee, if you desire.  We have multiple projects to work on at PaperStreet and want the best from our team.  We do all the detail work in signing clients, setting up the creative, and dealing with issues.  We need you to help execute our plans with award winning designs.</p>
<p>So, come on, if you fit the bill, make an impact on a growing firm.  To apply please do the following only:</p>
<ol>
<li>Send an email to careers [at] paperstreet.com</li>
<li>The Subject must be:  Freelance Designer – Fill In Your Name</li>
<li>Attach a PDF Resume</li>
<li>Include a short paragraph about you in the email.  Be witty, be professional, but be you.</li>
<li>Include your strengths (logos, illustrations, web design, mobile or app design, etc).</li>
<li>Include a link to your top three designs.</li>
<li>Include a link in the email to your full online portfolio.</li>
</ol>
<p>Thanks for applying and sorry, no phone calls please.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Redirecting Pay-Per-Click Ads to Homepage or Landing Pages?</title>
		<link>http://www.paperstreet.com/blog/4144</link>
		<comments>http://www.paperstreet.com/blog/4144#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:22:05 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[law firm marketing]]></category>
		<category><![CDATA[Law firm pay-per-click]]></category>
		<category><![CDATA[law firm seo]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4144</guid>
		<description><![CDATA[We do not recommend directing sponsored, paid ads to the home page of your website. Instead, you should have specific landing pages that match up with the keyword phrases you are targeting.]]></description>
			<content:encoded><![CDATA[<p>We do not recommend directing sponsored, paid ads to the home page of your website. Instead, you should have specific landing pages that match up with the keyword phrases you are targeting.</p>
<p>The reason that you do not want to direct sponsored links to the homepage is because your cost per click and position on the page is largely determined by the quality score of 1-10 assigned to you by Google’s algorithm. Your quality score is based on how closely your landing page content relates to the keyword you are advertising on.</p>
<p>In most instances, your landing pages will be more on point and have higher quality scores for specific, relevant practice areas. If you simply redirect all keyword phrases to your home page, then you end up in a lower position for your ads and a higher cost per click.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Content Guidelines for Law Firm Websites</title>
		<link>http://www.paperstreet.com/blog/4133</link>
		<comments>http://www.paperstreet.com/blog/4133#comments</comments>
		<pubDate>Tue, 24 Jan 2012 16:47:21 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[LawFirm-Content.com]]></category>
		<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[law firm content]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4133</guid>
		<description><![CDATA[We just completed a seminar on content guidelines for law firm websites.  Take a look and download.  We will be posting the audio later this week once available. Thanks! Content Guidelines for Law Firm Websites Our January 24th webinar covered&#8230;]]></description>
			<content:encoded><![CDATA[<p>We just completed a seminar on content guidelines for law firm websites.  Take a look and download.  We will be posting the audio later this week once available. Thanks!</p>
<p><a href="http://www.paperstreet.com/blog/wp-content/uploads/2012/01/Content-Guidelines-for-Law-Firm-Websites.pptx">Content Guidelines for Law Firm Websites</a></p>
<p>Our January 24th webinar covered the basics of writing content for your law firm website.  We went over trends, reading habits, length, and overall rules.  We dived into technical issues such as duplicate content, site structures, what to include, and ideas for the website.</p>
<p>We also covered SEO and show examples of solid content for home pages, bios, blogs, news, contact and practice pages.  Finally, we wrapped up with formatting issues, site architecture concerns and use of content management tools.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.paperstreet.com/blog/4133/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 Tips on Preparing Law Firm Web Site Content for your Web Developer</title>
		<link>http://www.paperstreet.com/blog/4114</link>
		<comments>http://www.paperstreet.com/blog/4114#comments</comments>
		<pubDate>Fri, 06 Jan 2012 14:10:08 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[Law Firm Web Design]]></category>
		<category><![CDATA[law firm content]]></category>
		<category><![CDATA[law firm content provider]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4114</guid>
		<description><![CDATA[Content is key to a successful law firm website. Before any site launches, we ask clients that are providing their own content to organize it in a master document we prepare for them, with attached instructions.]]></description>
			<content:encoded><![CDATA[<p>Content is key to a successful law firm website. Before any site launches, we ask clients that are providing their own content to organize it in a master document we prepare for them, with attached instructions.</p>
<p>Here are some quick tips on preparing the content document:</p>
<ol>
<li><strong>One Document to Rule them All</strong> – We really do need one document.  Please do not send over multiple files.  It will lead to confusion.</li>
<li><strong>Final Format</strong> – Please have the document in final format, all edited, all approved.</li>
<li><strong>Follow the Site Structure</strong> &#8211; If you need to change, please notify us, as it may impact the design. </li>
<li><strong>Pages on the Website</strong>  – Each bullet point on the site structure is a page that needs content. </li>
<li><strong>Separate Pages</strong> – Please put in a page break between pages.  In MS Word, that is CTRL + ENTER to insert a page break.</li>
<li><strong>Microsoft Word</strong> – While we can accept documents in WordPerfect &#038; Open Office, we prefer Microsoft Word.  It is easier to review and has track changes, so we can see who changed what and when. </li>
<li><strong>No Photos</strong> – Please do not embed photos in the MS Word document.  Attach them separately. </li>
<li><strong>Comments</strong> – Please highlight any comments or questions in yellow background, so we can clearly see them and respond. </li>
<li><strong>What you See is What you Get</strong> – How you format the text is exactly how it will appear.  Please use headings, bullet points and ordered lists.  (The exception to this is when you have specifically selected overriding design elements – such as a web-friendly font and specific headline sizes that our developers will make sure are applied to match the design you have approved.)</li>
<li><strong>Links</strong> – Create the link in the actual text you want linked up.  To do this, highlight the text, right mouse click and select Hyperlink.  Then put in the link you want made.</li>
</ol>
]]></content:encoded>
			<wfw:commentRss>http://www.paperstreet.com/blog/4114/feed</wfw:commentRss>
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		<item>
		<title>Law Firm SEO 101 Webinar: Improve Your Lawyer Website with Simple Steps</title>
		<link>http://www.paperstreet.com/blog/4106</link>
		<comments>http://www.paperstreet.com/blog/4106#comments</comments>
		<pubDate>Wed, 28 Dec 2011 18:13:48 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[law firm seo]]></category>
		<category><![CDATA[seo webinar]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4106</guid>
		<description><![CDATA[This Law Firm SEO 101 Webinar is the second in PaperStreet’s free webinar series. It is designed to help attorneys and law firms bring in new clients by boosting their search engine rankings on sites like Google.  You can also download the Power Point version of our Law Firm SEO 101 Webinar. ]]></description>
			<content:encoded><![CDATA[<p>This <a href="http://www.anymeeting.com/paperstreet/E958D687864E" target="_blank">Law Firm SEO 101 Webinar</a> is the second in PaperStreet’s free webinar series. It is designed to help attorneys and law firms bring in new clients by boosting their search engine rankings on sites like Google.  You can also download the <a href="http://www.paperstreet.com/blog/wp-content/uploads/2011/12/SEO-101-Improve-your-Site-with-Simple-Steps.pptx" target="_blank">Power Point version of our Law Firm SEO 101 Webinar. </a></p>
<p>The webinar uses real life examples and client results, and it will address <a href="http://www.paperstreet.com/search-engine-optimization/" target="_blank">law firm SEO</a> questions and subjects such as:</p>
<ul>
<li>What is SEO (Search Engine Optimization)?</li>
<li>How long does it take to get results?</li>
<li>How do you do SEO research to make sure you are going after the correct law firm keyword phrases (Watch what our lawyer SEO experts can do in just 3 minutes)?</li>
<li>What is on-page optimization and how do I do it (Title tags, meta description, etc.)?</li>
<li>How do I create SEO-friendly <a href="http://www.paperstreet.com/content-writing/" target="_blank">law firm content</a> (Headlines, practice areas, pages by geography, avoid ‘spammy’ tactics and duplicate content)?</li>
<li>What is online authority? How do I get it?</li>
<li>Why is link building important? What link directories should I use?</li>
<li>Is social media really important? Blogging?</li>
<li>Why are my competitors ranked so high (i.e. using competitor link info to your advantage)?</li>
<li> And <span style="text-decoration: underline;">much</span> more geeky, technical information, including a question and answer session at the end of the webinar.</li>
</ul>
<p>If you would like a <strong>free SEO audit</strong> of your lawyer website, contact PaperStreet today at 954-523-2181.</p>
<p>You can also view the first webinar in our series, <a href="http://www.paperstreet.com/blog/4054" target="_blank">“Using Google Analytics to Improve Your Site.”</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.paperstreet.com/blog/4106/feed</wfw:commentRss>
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		<title>Law Firm Web Designers Win Highest IMA Award</title>
		<link>http://www.paperstreet.com/blog/4092</link>
		<comments>http://www.paperstreet.com/blog/4092#comments</comments>
		<pubDate>Mon, 19 Dec 2011 15:44:49 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>
		<category><![CDATA[Law Firm Internet Marketing]]></category>
		<category><![CDATA[law firm web design]]></category>
		<category><![CDATA[law firm website]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4092</guid>
		<description><![CDATA[Fort Lauderdale, Florida, December, 2011— PaperStreet, a legal web design company, has received the IMA Best in Class Award for its design of a new website for the law firm of Lewis, Longman and Walker: www.llw-law.com.]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.llw-law.com/" target="_blank"><img class="aligncenter" src="http://www.paperstreet.com/blog/wp-content/uploads/2011/12/llw-ss.jpg" alt="" align="middle" /></a></p>
<p>Fort Lauderdale, Florida, December, 2011— PaperStreet, a legal web design company, has received the IMA Best in Class Award for its design of a new website for the law firm of Lewis, Longman and Walker: <a href="http://www.llw-law.com/" target="_blank">www.llw-law.com</a>.</p>
<p>PaperStreet’s latest award-winning design received an overall score of 480 out of 500, which put it among the highest of the 31 entries in the organization’s legal category. A Best in Class Award is the highest honor that the Interactive Media Awards can bestow.</p>
<p>This win follows on the heels of <a href="/blog/4078">another law firm web design award</a> PaperStreet won and the same week for <a href="http://www.wsh-law.com/" target="_blank">www.wsh-law.com</a>.</p>
<p>The Interactive Media Awards offers two awards: Outstanding Achievement and Best in Class. It is extremely challenging to win either, given that it requires a website extraordinary in professionalism, planning, execution and all other areas of its design. Only a fraction of the websites entered in the contest receive this high of an award. Lewis, Longman and Walker’s website went beyond the ordinary in all three areas.</p>
<p>The IMA awards use a point-based system, which allows judges to skillfully and quickly score entries, maintain their high standards that show that any website that wins delivers results that can be trusted. The judges score webpages on their design, content, feature functionality, usability, standards compliance and cross-browser compatibility. PaperStreet scored above an 85 in each of these areas and received two 100s, with 100 being the highest possible score.</p>
<p>Founded by an attorney for attorneys, PaperStreet specializes in <a href="../../">law firm web design</a>, <a href="../../search-engine-optimization/">lawyer search engine optimization</a> (SEO) and <a href="../../internet-marketing/">law firm Internet marketing</a>. With more than 10 years of experience in web design, PaperStreet has produced a <a href="../../portfolio/">law firm website portfolio</a> of over 600 custom websites for businesses looking to improve their image and generate new clients online.</p>
<p>PaperStreet Web Design<br />
219 SW 17th Street<br />
Fort Lauderdale, Florida, 33315<br />
954-523-2181</p>
]]></content:encoded>
			<wfw:commentRss>http://www.paperstreet.com/blog/4092/feed</wfw:commentRss>
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		<title>Legal Content Editor and Search Marketing Associate</title>
		<link>http://www.paperstreet.com/blog/4082</link>
		<comments>http://www.paperstreet.com/blog/4082#comments</comments>
		<pubDate>Tue, 13 Dec 2011 19:16:37 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4082</guid>
		<description><![CDATA[PaperStreet is seeking a dedicated legal content editor and search marketing associate. We want someone who is eager and willing to: Edit content, manage a small staff of freelance writers, and oversee quality control for multiple legal websites; and Learn&#8230;]]></description>
			<content:encoded><![CDATA[<p>PaperStreet is seeking a dedicated legal content editor and search marketing associate. We want someone who is eager and willing to:</p>
<ul>
<li>Edit content, manage a small staff of freelance writers, and oversee quality control for multiple legal websites; and</li>
<li><span style="text-decoration: underline;">Learn</span> new techniques and methodology in SEO (search engine optimization) and Social Media.</li>
</ul>
<p><strong>Legal Content Editor</strong><br />
As a legal editor, you will oversee various content projects for legal websites, as well as the freelance writers who create this content. Your duties include:</p>
<ul>
<li>Being the primary point of client contact for projects;</li>
<li>Editing written content;</li>
<li>Assigning projects and assuring they stay on time and budget;</li>
<li>Addressing quality control issues and organization of content; and</li>
<li>Creating project quotes and estimates for new clients.</li>
</ul>
<p>Projects range from weekly blog posts of legal issues, to the attorney bios and practice area content for law firm websites, to in-depth articles for publication.  Prior editing experience is <span style="text-decoration: underline;">required</span>.</p>
<p><strong>Search Marketing Associate</strong><br />
As a search marketing associate, you will collaborate with the research, implementation, modifications and execution of client SEO campaigns. You will assist in creating social media campaigns on FaceBook, LinkedIn, and Twitter. You will post regularly to various accounts and monitor activity.  The best news, we will train you on all techniques!  No experience required, just the ability to learn and advance.</p>
<p><strong>About You</strong><br />
We are looking for someone who is fun to work with; passionate about the web and internet marketing; wants to learn; will follow directions and execute their duties independently. The position is full-time.  Prior editing experience is <span style="text-decoration: underline;">required</span>.  Experience editing or writing content on legal issues is preferred.  No experience is needed for the SEO portion of position; we are willing to train. Of course, prior experience with SEO is a plus.</p>
<p><strong>Who We Are</strong><br />
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results. PaperStreet has been designing web sites since 2001. Our company has produced over 400 custom web sites.  Check us out at <a href="http://www.paperstreet.com">http://www.paperstreet.com</a>.</p>
<p><strong>Required Duties &amp; Skills</strong></p>
<ul>
<li>Attention to detail – Prior editing experience is <strong>required. </strong></li>
<li>Basic knowledge or understanding of search engine optimization and social media.<strong></strong></li>
<li>Ability to accept and respond to feedback.<strong></strong></li>
<li>Knowledge of MS Office.<strong></strong></li>
<li>Applicants with experience writing/editing legal content will be given preference.</li>
<li>Ability to multitask and meet deadlines.</li>
<li>Ability to work with clients and manage freelancers.</li>
<li>File and organize information.</li>
</ul>
<p><strong>How to Apply (Only those whose applications are being considered will be contacted.)</strong></p>
<ul>
<li>No phone calls.</li>
<li>Write an email to careers [at] paperstreet.com.</li>
<li>List the subject as: &#8220;Legal Content Editor: Your Name&#8221;. Obviously change Your Name to be Your Name and remove the quotes.</li>
<li>Write a few customized paragraphs about yourself in the actual email about why we should choose you.</li>
<li>Submit a resume and three samples of representative work</li>
</ul>
]]></content:encoded>
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		<title>Web Developer &#8211; S.W.A.T. (Special Web and Tactics)</title>
		<link>http://www.paperstreet.com/blog/4064</link>
		<comments>http://www.paperstreet.com/blog/4064#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:57:42 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4064</guid>
		<description><![CDATA[Are you a kick-butt web developer?  Do you like jumping into a new situation each day and getting results, no matter the task?  Then we need you on our team. Yup, that’s right, we need a Special Web and Tactics&#8230;]]></description>
			<content:encoded><![CDATA[<p>Are you a kick-butt web developer?  Do you like jumping into a new situation each day and getting results, no matter the task?  Then we need you on our team.</p>
<p>Yup, that’s right, we need a <strong>Special Web and Tactics Developer</strong>.  It is our own new name for a developer who can handle any type project given them.  Each day will be different and exciting.</p>
<p>At PaperStreet each week you will do something different:</p>
<ul>
<li>Slice and dice websites to make our award winning designs live;</li>
<li>Advise clients on best practices for their website;</li>
<li>Install a new jQuery functionality on a website;</li>
<li>Fix or install a patch on a website;</li>
<li>Write a MySQL query to speed up a website or fix a glitch;</li>
<li>Learn a new API and create a widget for a website; or</li>
<li>Conduct internet marketing tasks, such as SEO research and on-page optimization.</li>
</ul>
<p>As you can see, we keep it interesting and fast paced.  We need a developer with a background in CSS, HTML, jQuery, PHP and MySQL.  Most importantly we want someone who wants to work a variety of tasks and get them done according to best practices.</p>
<p><strong>About PaperStreet</strong><br />
We value free-time here at PaperStreet: 35 hour work weeks, no-weekend work, paid vacation, and flexible hours. Really? Yes, we work hard, but for fewer hours per week. This gives you chance to explore wonderful South Florida.</p>
<p>PaperStreet creates new web sites and revitalizes aging ones. Located in downtown Fort Lauderdale, we have designed over 600 custom web sites in the past ten years. Clients love our designs as we impress and get results. Check us out online at <a href="../../">http://www.paperstreet.com</a>.</p>
<p><strong>You must know:</strong><br />
- CSS3 and CSS2 too<br />
- HTML / xHTML / HTML5<br />
- PHP<br />
- MySQL<br />
- jQuery and other JavaScript Libraries<br />
- Adobe Creative Suite (Dreamweaver &amp; Photoshop mainly)</p>
<p><strong>A knowledge of this will be helpful, but not necessary, as we will train:</strong><br />
- Content Management Systems (WordPress mainly)<br />
- Common Stuff: FTP, Email, Social Media<br />
- Search Engine Optimization (SEO)<br />
- Video / Audio Integration<br />
- Web Analytics<br />
- DNS &amp; Domain Transfers</p>
<p><strong>Position Type:</strong><br />
Full-Time Position</p>
<p><strong>Full Time Benefits:</strong><br />
- 35 Hour Work Week!!<br />
- Salaried Position with Bonuses<br />
- Flexible Time &amp; Schedule<br />
- Relaxed Work Environment<br />
- Sick / Personal Time Each Year<br />
- Paid Vacation and additional days each year<br />
- Medical, Life, Dental, and Disability Insurance<br />
- SEP IRA (401k) with 2% employer contribution</p>
<p><strong>How to Apply:</strong><br />
To apply please reply to this ad introducing yourself &amp; submitting your resume to the email in this advertisement. Please do the following to make our life easy.  This is a <span style="text-decoration: underline;">pass/fail test</span>, so pay attention, we do delete applications automatically that cannot follow these steps.</p>
<p>1.  Email Us at careers [at] paperstreet.com: &#8220;SWAT Developer – Your Name&#8221; as the Subject line.   Change Your Name, to your actual name.  Also, don’t put in any quotes in the subject.<br />
2.  Write a few <em><span style="text-decoration: underline;">customized</span></em> paragraphs about yourself in the actual email about why we should choose you.  Include links to your top three website projects in the email itself.<br />
3.  Attach your resume as a PDF.  Sorry, no Word docs or embedded resumes.  Put it as an attachment.</p>
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		<title>Search Marketing Specialist (Full or Part Time)</title>
		<link>http://www.paperstreet.com/blog/4066</link>
		<comments>http://www.paperstreet.com/blog/4066#comments</comments>
		<pubDate>Tue, 29 Nov 2011 20:57:36 +0000</pubDate>
		<dc:creator>Peter Boyd</dc:creator>
				<category><![CDATA[PaperStreet]]></category>

		<guid isPermaLink="false">http://www.paperstreet.com/blog/?p=4066</guid>
		<description><![CDATA[PaperStreet is seeking dedicated search marketing specialist. We want someone who is eager and willing to learn new techniques and methodology in SEO (search engine optimization), Social Media and Pay-per-Click. As a search marketing specialist, you will assist with actual&#8230;]]></description>
			<content:encoded><![CDATA[<p>PaperStreet is seeking dedicated search marketing specialist. We want someone who is eager and willing to learn new techniques and methodology in SEO (search engine optimization), Social Media and Pay-per-Click.</p>
<p>As a search marketing specialist, you will assist with actual client projects. You will collaborate with the research, implementation, modifications and execution of actual client SEO campaigns. You will assist in creating social media campaigns on FaceBook, LinkedIn, and Twitter. You will post regularly to various accounts and monitor activity. As a pay-per-click assistant you will review and analyze campaigns, and assist with creation of campaigns.</p>
<p>Best of all you will learn everything there is to know about SEO, Social and paid search. This is a great place to start for your career in search marketing.</p>
<p>Overall, we are looking for someone who is fun to work with; passionate about the web and internet marketing; wants to learn; and will follow directions. The position can be either full-time or part-time.</p>
<p><strong>Who We Are</strong><br />
PaperStreet creates new web sites and revitalizes aging ones. In addition to creating web sites that are engaging, we also have a knack for getting results. PaperStreet has been designing web sites since 2001. Our company has produced over 400 custom web sites. You can check us out at <a href="../../" rel="nofollow">http://www.paperstreet.com</a>.</p>
<p><strong>Guidelines &amp; Time Commitment</strong><br />
• Assistant must be on-site.<br />
• Full Time or Part Time is Available<br />
• Flexible schedule.<br />
• Ability to work within standard business hours (8am to 6pm)</p>
<p><strong>Required Duties &amp; Skills</strong><br />
• Ability to accept and respond to feedback<br />
• Basic knowledge or understanding of Internet Marketing (such as SEO, SMO, PPC; etc.)<br />
• Knowledge of MS Office<br />
• Attention to detail<br />
• Ability to multitask and meet deadlines<br />
• File and organize information</p>
<p><strong>To Apply (Only those whose applications are being considered will be contacted.)</strong><br />
1. No phone calls.<br />
2. Email us at careers [at] paperstreet.com.<br />
3. List the subject as: &#8220;SEO Specialist: Your Name&#8221;. Obviously change Your Name to be Your Name and remove the quotes.<br />
4. Write a few customized paragraphs about yourself in the actual email about why we should choose you.<br />
5. Submit a resume and any samples of representative work</p>
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