Between Google core and algorithm updates as well as the increased marketing efforts of your competitors, business and law firm marketing strategies rarely stay stagnant. It’s critical to keep an eye on marketing news – in addition to simply perusing…
Author Archives: David
Understanding Google Analytics 4: Popular Pages, Traffic & Conversions
In this blog post, we will be covering the basic functions of how to use the latest version of Google Analytics (GA4). We will answer frequently asked questions from our clients that relate to how their website and marketing campaigns…
The Importance of a Contact Page and Best Practices for the Legal Industry
As a law firm, your website is often the first impression potential clients have of you. A well-designed website can help you attract more clients and grow your firm. As you design or re-design your site, one of the most…
3 Website Errors You Can Fix Yourself
In this blog post, we will touch upon some technical issues you might encounter with your website and how you can help remedy the situation. Website Mistake #1: Not Using Google Analytics and Google Search Console Although some may not…
SEO Glossary for Lawyers (10 Must Know Phrases)
If you are in the legal industry and are exploring SEO techniques for your firm, you may have come across some unfamiliar phrases. In this post, we discuss the 10 “must-know” phrases before you get started so you will be…
How to do an Index Request with Google Search Console [Guide]
Did you make a change to your website and would like Google to be informed about the update? If so, below are the steps on how to use Google Search Console to perform an index request. This action prompts Google’s…
How to Use Google Tag Manager and Google Analytics to Track Mobile Phone Clicks (Updated 2024 – includes GA4)
If you have a website and you want to know how it’s performing, you should be tracking the types of conversions that are specific to your business and marketing goals. Doing so will help show if your efforts are producing…
Technical SEO Issues That Harm Law Firm Marketing
In this post, we will discuss technical SEO issues that may be happening on your site, which may negatively affect your law firm’s marketing strategy and Google rankings. Broken Backlinks on External Websites When adopting a content marketing strategy that…
Google Removes ‘Self-Serving’ Star Ratings from Search Snippets (Again)
Back in October 2019, we reported that Google will be removing ‘self-serving’ star ratings from search snippets. Before this update was released, this search snippet opportunity was very attractive for many businesses to help them stand out in the search…
Google’s New Page Experience Ranking Factors Coming Soon
Lately Google has been working towards putting more emphasis on the user’s page experience as one of its many search engine ranking factors. This previously included an emphasis to create websites that are mobile-friendly, use HTTPS-security (SSL certificates), have safe…
