PaperStreet has complied some helpful logo tips.
In an effort to help out law firms with their logos, PaperStreet has compiled a list of Do’s and Don’ts:
Do
- Make it Different: Great logos stand out, so don’t be afraid to make it non-typical.
- Keep it Simple. If too much is going on, the instant positive impression you are going for is lost in clutter.
- Listen to your Graphic Designers. If you hire a graphic designer to design your logo, then listen to their advice.
- Adhere to Bar Rules. Even the most stringent of bar rules allows for creativity, but don’t run afoul of their rules.
- Decide what sort of image/impression you are trying to create before you select your logo.
- Think About Colors. Printing costs increase as more colors are used.
- Think Big, or rather small. Think about how your logo will scale down and up, but mostly down, make sure all elements are visible when it is on a business card.
- Have your design firm come up with guidelines for how your logo can be used. Too many cooks in the kitchen kill a design, but too many lawyers changing the logo can kill the firm identity. Make sure everyone uses the same font, sizing, and colors.
Don’t
- Design Your Logo In-House. Most likely your logo will be boring and well. . . boring. You will not stand out, which is the whole point.
- Let Lawyers Decide on the Logo. Unless other lawyers are your customer, then you need to weigh opinions of non-lawyers when selecting a logo. Always ask opinions of those who will be reacting to it.
- Design by Committee. The expression "too many cooks in the kitchen" exists for a reason.
- Procrastinate. All professional businesses have a logo. You should too.
- Use rasterized images as logos unless all your materials will be designed by one company, but that company needs to have a vector image.
- Destroy your logo after you get the file, don’t rotate, crop, flip or change anything.
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