Website Not Ranking High? A Quick Checklist to Help
By Peter Boyd on October 11, 2013 in SEO
Services: Law Firm Website Design . SEO . Internet Marketing . Law Firm Marketing Guide . Content Marketing . PPC
If your website is not ranking high, then here is a quick checklist of things that may help.
- Moz.org Report – Get a report. It is pretty cost effective
- Keyword Phrases – Check what keyword phrases you are targeting.
Are you going too broad? Too niche? Way off topic? - Technical Checks
- Robots.txt – Make sure everything is being indexed.
- Sitemap.xml – Make sure you have an XML submitted to Google.
- Hidden Content – Make sure you are not hiding content.
- Error Checks
- Google Webmaster Tools – Check out WMT to make sure everything is good. Sometimes a site can get hacked, have a manual penalty, or a notification of something amiss.
- Any notifications or penalties?
- Errors?
- Back links?
- Link Checks
- Open Site Explorer – Check out what back links you have.
- Compare Competitors – Check out your competitors. Get those.
- Compare Back links
- Content Checks
- Images as Text – Anyways to turn images with good keyword phrases into text?
- Direct match for each keyword phrase? Make sure you have direct matches on your content, including title tag, meta description, headline, body content and other areas.
- Local Address
- Listed in Google Local / Plus?
- Address on website?
- Get Citations.
- Social – Setup social media accounts
- Google+
