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Peter BoydWebsites and your Law Firm’s Web Presence

The Florida Bar recently put on the “Basic Technology in the Legal Practice”  course in Tampa, Florida.  I was honored to speak about websites and marketing before the Bar.

The conference is intended as a basic overview of technology in the legal practice with topics to include PDF, social networking, mobile devises, Outlook, essential small firm technology and software survey updates, websites, and establishing paperless systems.

You can sign up for the CLE and purchase materials here.  Take a look if you need CLE credit in Florida.

My slide deck from the conference can be found here - Websites and Your Firms Web Presence.  It is 95 slides, but full of good information.

 


2 Responses to Websites and your Law Firm’s Web Presence

  1. Julianne Weinmann
    9:06 am on May 14th, 2013

    Hello Peter, love the presentation! Thank you. I will be sure to forward this to my law firm contacts and include it in my next newsletter.

    Today I have an SEO question for you, with regard to Google search results: do you have any advice as to how to preserve the site-links results format when developing a new website for a client to replace the old? I read Google webmaster instructions, but I’m still not certain the site-links will be preserved. Thanks for any/all your help.
    Julianne

  2. Peter Boyd
    9:17 am on May 14th, 2013

    Hi Julianne.

    Domain Value & Inbound Links
    If the client is using the exact same domain, then the inbound links will pass over all old value to the new website. If the client is updating to a new domain, they will want to 301 redirect the old domain into the new. Google supposedly passes over most, if not all, the prior domains value to the new domain.

    Internal Links
    For any internal links, you will want to have the web team write 301 redirects from the old page to the new page. If the page name changes, this let’s Google know the new page name. Plus it helps redirect any inbound links to that specific page to the new page. It takes time to write all those redirects, but it is well worth it in the long run.

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