Raising the Bar: An Internet Marketing Blog for Lawyers.

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Brad RandolphSetting Up an Organized SEO Campaign from Day One

One of the most common trends emerging in SEO for 2013 seems to stem from organizing your campaign from the very start.  Setting up your campaign properly from the first day can ensure success in the later stages of your campaign.

By now, it’s no secret that SEO revolves around Google.  Google is the leading contributor to searches performed World-wide by an overwhelming majority.  That being said, Google is acquiring new tools, trends and SEO practices that it favors daily.

The First Step to a Successful SEO Campaign – Setting up your Google Account

The first step to a successful SEO campaign should always be setting up your Google Account.  Your Google Account can house a great number of tools, profiles, data, marketing information and more.  This is the most important first step of a successful SEO campaign because your Google account can be used to store your:

  • Google Analytics
    • Track Visits to Your Website
    • Analyze Important Marketing Data
    • Track Search Trends
    • Track PPC Campaigns
  • Google+ Profile
    • Google Authorship
    • Connect with Others
    • Share Important Links
    • Expand Client Reach
  • Google Docs
    • Store Web Data
    • Store SEO Keywords
    • Store past months Ranking Reports
  • Google Webmaster Tools
    • Submit Website to Google
    • Test Website in Google
    • Notify Google of Changes to Website
    • Block pages from being Indexed
  • YouTube Profile
    • Videos for Clients
    • Videos for Search Engines
    • Firm Photo
    • Links to Website
  • YouTube Channels // Videos
    • Separate Videos into Categories
    • Organize Information for Clients
  • Facebook Profile
    • Expand Client Reach
    • Social Interaction with clients // Potential Clients
  • Twitter Profile
    • Expand Client Reach
    • Social Interaction with clients // Potential Clients

Having all of your accounts in one centralized location will help from an organizational standpoint throughout your entire campaign.  As you continue to progress through the rankings you will always have all of your data in one, easily accessible, location.  To sign up for a Google Account you can go here:

https://www.google.com/accounts/NewAccount

If you are interested in learning more about SEO or how PaperStreet could help improve your firm’s online presence contact us today for a free evaluation and consultation.


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