Google’s Penguin update went into effect on Tuesday, April 24, 2012. If your law firm’s website was affected, you might want to see if you are violating any of these policies:
- Duplicate content. Does your site contain duplicate content? This is one of the areas we have seen a lot.
- Aggressive SEO Campaign. Does your site match anchor text in the copy, domain, title tags, headlines and footer?
- Spam. Do you use low-quality article marketing and blog spam?
- Stuffing. Is there keyword stuffing in internal/outbound links on your page?
- Hiding Text. Is CSS used to hide copy on the page with same color as the background or to hide copy on the page with overlapping images?
- Above the Fold. Is any of your relevant content above the fold?
- Slooooow. Is your site is slow to load?
Some of the items mentioned above are factors that we have seen on a variety of posts from SEO experts. Not to toot our own horn, but out of our 100 SEO clients, not a single one was affected by the Google Penguin update. The key is to become THE resource in your particular area of law. Provide worthwhile content and gain authority by becoming an expert in your area of law online.
- Another Step to Reward High Quality Sites
- Google Releases Penguin Update
- 65% of SEOs Hurt by Google’s Penguin Update
- Google Penguin Update: Impact of Anchor Text Diversity & Link Relevancy
- The Penguin Update