I read awhile ago that this is what all high-end brands have in common. Perhaps this type of branding is right for you firm?
Adjectives to Describe Most High-End Brands
- Exclusive
- Powerful
- Successful
- Sophisticated
Brand Appeals to…
- Emotion of the viewer
Technical Aspects
- Large Photo Elements are almost always used.
- Less Copy is used as the photo dominates.
I would tend to think that a lot of our law firms would fall into this category, so its something to always consider for your law firm and its web site / advertising.