In 2009, the trends that we noticed were:
- Web Sites still dominate and are considered the core of the firm – a home base.
- Firms got niche. The rise of practice area sites, including blogs continued.
- Better branding and focusing the web sites message / key benefits. It’s good to see a firm truly brand itself with something professional and creative.
- The convergence of technology (i.e. blogs, video, audio) on the web sites. The web is becoming one.
- Social Media efforts exploded, unless you were under a rock.
- SEO became harder, as more firms want top rankings. Not everyone can be #1.
- Paid campaigns (PPC) made some clients a lot rich and others just poorer with bad targeting and overspending.
- The rise of the use of Analytics to review performance. You can track just about everything these days.
What trends did you notice?