Quick Web Usability Tips from Prioritizing Web Usability

peteboyd
by peteboyd in Web Site Design on December 30th, 2009 . 522 Comments »

Reading Jakob Neilsen’s great book – Prioritizing Web Usability.  This is a must read for anyone who does web development.

A web site can double its conversion rate with simple usability tricks.

  • Home Page Scroll – Make your home page show everything important above the fold.   Only 23% of users scroll on the home page.  Of those that scroll, they only see 1.8 screens.
  • Home Page Tips – Tell the user where they have arrived, offer benefits, offer info about the company and give users relevant, easy to understand choices to find their information.
  • Content – Don’t be dense.  Make it scannable.  Create a narrow focus to perform well in search.  Offer analysis and “See Also” links.
  • Menus - Don’t flood the user with info.  Create breadcrumbs.
  • Design for Search – 88% of people use search to find what they need.  Make sure your web site has relevant content and is properly architected to obtain rankings.

522 Responses to “Quick Web Usability Tips from Prioritizing Web Usability”

  1. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  2. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  3. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  4. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  5. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  6. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  7. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  8. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  9. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  10. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  11. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  12. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  13. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  14. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  15. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  16. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  17. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  18. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  19. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  20. Tweetback! @peteboyd says:

    Usability Tip #5 – Design for Search – 88% of people use search. Make sure your web site ranks well. http://tinyurl.com/y87p68j

  21. [...] This post was mentioned on Twitter by peteboyd, peteboyd. peteboyd said: Usability Tip #1 – Make your home page show everything important above the fold. Only 23% of users scroll. http://tinyurl.com/y87p68j [...]

  22. Social comments and analytics for this post…

    This post was mentioned on Twitter by peteboyd: Usability Tip #1 – Make your home page show everything important above the fold. Only 23% of users scroll. http://tinyurl.com/y87p68j...

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