Designing for Conversions: Above the Fold Design and Call to Actions are a Must
by peteboyd in Branding, Web Site Design
on September 28th, 2009 . 2 Comments »
Your designs need to convert visitors into clients. How do you do that?
- Have a goal.
- Have a clear message.
- Have a clear benefit.
- Have a clear call to action.
- Put it all above the fold.
Simple, but a lot of designs miss these factors. Here are four sites that get it right to show you some nice examples. We have even wireframed them (albeit quick and dirty) to showcase how simple the designs really are. Again, the beauty is in the details, art and message, not the layout.
Mailchimp Design
MailChimp Wireframe
2. Base Camp
BaseCamp Design
BaseCamp Wireframe
3. Rackspace
Rackspace Design
Rackspace Wireframe
4. Freshbooks
Freshbooks Wireframe
Conclusion
As you can see, each site had the basics above the fold:
- Logo
- Menu
- Contact Info (except Basecamp and Mailchimp)
They also had the following which make them great sites:
- Call to Action
- Key Benefits
- Art tied to the Theme / Benefits
- Secondary Benefits (if space available)
Does your web site do this?
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