I watched a cool video of Matt Cutts from WordCamp 2009 in San Francisco.
http://wordpress.tv/2009/05/30/matt-cutts-google-sf09/
It’s definitely long, but a good watch. If you are lazy here is what I took from the 40+ minutes of fun.
Big Ideas
- Number of people that link to you and how important those links are.
- Write often. Write passionately.
- Start small, but think big.
- Use analytics to find best posts and write more on those topics.
- Keep WordPress updated or else.
Cool Plugins
- Cookies for comments
- Akismet
- WP Super Cache
SEO
- Page Rank 50,000 foot view: How many people link to you and what are the quality of those links. [I don't think that is exact, but I am too lazy to find the exact second it was said]. J” I think everyone knows this, but it’s a real quick way of saying it to clients.
- No need for spam. Write in normal copy, but put in keyword phrases a few times on the page.
Other things
These were not covered, but I bounced around a bit looking for “Matt” vs. “Matt”. I found the other Matt he was mentioning at #3. These are plugins that he and Automatic have worked on. It’s good to mention again as WP is truly flexible environment.
- http://intensedebate.com/ (Better comments on WP)
- http://buddypress.org/ (Social Networking for WP)
- http://bbpress.org/ (Forums for WP)