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Peter Boyd

People Want to Get Sh*t Done – Not Learn

Posted by Peter Boyd on June 8, 2009 in Web Site Design

Read up….good stuff. http://www.useit.com/alertbox/guesses-data.html

“Most important, we see how little users care about learning fancy Web techniques. People just want to get in, get their stuff done, and get out. They don’t want to learn.”

Keep that in mind when designing everyone.

  • http://www.paperstreet.com Kyle Aikens

    I don’t think the simple studies they did can determine if advanced web functionality is good practice or not…

    That’s a whole different struggle against making a good website, or making a “comfortable” websites… We didn’t stop making smart phones because 70 year olds can’t use them. Where would we be today without pushing people’s limits with technology. No iphones, No Computers.

    A whole different spectrum of advanced functionality is “stickiness”… If a user never comes back to your website some would say it’s not very good. Repeat business is defiantly easier than new business.

    I’d assume the average lawyer’s client is between 30-50… We’re defiantly in the target market for less advanced users but I don’t think all sites should be simple. We just have a market for simple at PaperStreet.

    I think most designers would agree with this…

  • http://www.paperstreet.com Peter Boyd

    Iphone is intuitive though in how it works. Just like youtube.com and Google. Sometimes bells and whistles on web sites can detract.

  • http://www.paperstreet.com Kyle Aikens

    Unneeded additions I agree are pointless, but just like you said with a good reason and approaching it intuitively you can make some great web applications..

    Facebook, Gmail, WordPress, Youtube, Yahoo…

    Without the thousands of hours of advanced programming of these sites, the internet would be one horrible place to visit.

    So saying that spending extra time on bells and whistles without appropriate planning and brainstorming would be a better assumption.

  • http://www.paperstreet.com Peter Boyd

    Yeah, I have no problem with bells/whistles so long as they are intuitive. I think that is why our admin systems are pretty solid. They take minimal time to teach as its evident as to what to do.

    Some sites have to have text explaining each icon and that is pointless. I laugh at web directions.




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