Getting your foot in the door is the key to sales. You want to be on the short list. But how do you get on the list?
This article shows the counterpart of all real-world marketing efforts with their online version. The idea is that the more you do, the more successful your business will become. So if you are lacking in one area, you might want to consider reading up on the topic and integrating it into your marketing effort.
| Real World | Online World |
| Biz cards | |
| Letterhead | Email Signature |
| Brochure | Web Site |
| Proposal | PDF Brochure Download |
| Publications | Blog |
| Books | Digital Download |
| Speaking | Web Chat |
| Sponsorship | Banner Advertising |
| Networking | Twitter, Facebook, etc. |
| TV | Online Video |
| Radio | Podcast |
| Advertising | Pay Per Click |
| Conferences | WebEx Meetings |
| Referrals | Affiliates |
| Direct Mail | Email Newsletter |
| Yellow Page Listing | Search Optimization |